Alfredo Häberli Design Development

The manner in which luxury is perceived and enjoyed is subject to perpetual change. It is in this respect that «Z» differs from other lifestyle magazines: Editorially, the magazine reflects a varied understanding for savoir-vivre that has little to do with status-consciousness and a lot to do with quality awareness and understatement. Opinion-leaders from various different fields of life contribute reports on creative lifestyle trends as well as background information. Alfredo Häberli shares first-hand background knowledge from their respective fields of expertise with the readers, together with other high-level guest authors such as Bice Curiger (editor-in-chief of the art publication «Parkett»), Richard Kägi (purchasing director of Globus Delicatessa), and Roger Willemsen (publicist, 1955-2016).