Alfredo Häberli Design Development

Since 1999 ​I have collaborated with Iittala already. During that time, I have created numerous designs, which have generated new paths and directions for Iittala as well as the social situations for which the designs have been created. The designs have become some of Iittala's best-known, most beloved, most distinctive and award-winning collections, such as the internationally acclaimed collections of  Essence (2001), Origo (1999) and Kids’ Stuff (2003). This exhibition Memories of the Future brings together all the projects realized between Iittala and me over two decades. The show combines a selection of objects and sketches from my personal archive and Iittala's collections. Video filmed at my studio in Zürich and an exhibition booklet shed light on my personal experiences, insights, and stories of the design processes behind each project.