Alfredo Häberli Design Development

When I was asked to create the medals, I immediately decided to go for an unusual design. I started looking for a subject which incorporates both the host city and the championships. Letzigrund Stadium with its simple architecture and its characteristic light posts was a perfect source of inspiration. The asymmetric shape of the medals depicts the contours of the legendary athletics arena. Another detail leaping to the eye- and a first: The ribbons will come in three colours, depending on the colour of the medal.