Alfredo Häberli Design Development

Thirteen years after designing the Kvadrat showroom in Milan I have recreated the space once more. In essence, the new design for the interior aims to create a «passe-partout» – a pure showroom space that meets the diverse requirements of Kvadrat, Kvadrat Febrik, Really, Kvadrat Soft Cells, Kvadrat Shade and Kvadrat Rugs. Characterised by an interplay of organic and orthogonal lines, the light-filled showroom now features an exhibition space that extends over both floors, including the gallery. It hosts different sales areas for the Kvadrat brands. The experience of the showroom, which is located in Milan’s design hub, is shaped by the presentation of Kvadrat’s colourful textiles. Finely structured shelves, a bold illuminated cabinet, curtains and carpets are centre stage while upholstered cabinet doors create a visual backbone. White walls and metal elements, together with neutral oak and grey stone floors, provide a pure backdrop for the vibrant fabrics on show. Defining features of the showroom include an almost transparent staircase that invites visitors inside; a decorative metal railing, which emphasises the flowing shapes of the gallery; and the soft form of the suspended floor. The sensuous nature of the interior is underscored by an abundance of natural light and acoustic quality. Sound conditions are enhanced by Soft Cells acoustic panels while large windows that overlook the tranquil inner courtyard allow light to flood in, illuminating the colourful creations on display.

Photos © Santi Caleca