Hang By Hand 1999
Coat Hanger with Handle
Prototype, Switzerland
In 1995 I was asked to design a coat hanger for Driade. My idea was to use the same technology as that used for PET bottles. Following many discussions with various sub-distributors and the production of a large number of models and drawings, we reached the conclusion that, at the time, the technology was still to costly. Two years later Marc Newson managed it with Magis. For the past two years I have been working on a new coat hanger with a small element of added value. Every day we handle products like tooth brushes, key rings, mobiles or the computer mouse. Yet we continue to remove coat hangers from the wardrobe by holding on to the item of clothing. The novelty and added value of this product is the handle. In future this new technology will be well-known and inexpensive.
