Alfredo Häberli Design Development

My aim is to achieve as much as possible with as little as possible, either through the chosen topic or through the material used, the lines drawn or the surfaces set. This is where I recognise the incredibly close and similar parallels to the Porsche 356SC: large and beautifully shaped surfaces, separated only by a few joints, form an overall sculptural shape that is reduced to a breathtaking silhouette. With my intervention I emphasise and underline this aesthetic. My artwork is a modern and contemporary addition that celebrates the bodywork art of the Porsche 356SC as sculpture and transfers it into today. It is an added value that makes this vehicle unique on the road or in the collection. Subtle yet very deliberate are the hand-applied colour surfaces, which become increasingly refined, elegant and timeless after longer observation. The choice of a very light, pastel-like colouring means that the differently painted areas of colour almost disappear when viewed from a distance. However, as you get closer, they become more and more evident, and when you look even closer, even the brushstrokes become visible. The colour, consciously applied by hand in different directions, caresses and flatters the form and emphasises the individual body parts, which are thus complemented and included. The basic form of the vehicle design becomes more visible and more consciously observed – we look even more closely.

To learn more about the project, please follow this interview in German.