Alfredo Häberli Design Development

The redesign of the Rado Diastar focused on its everyday usability from the very beginning. The watch needed to acquire a contemporary look while still preserving the typical attributes of its history. The new model is modern and elegant and fits both the urban environment and the raw, wild nature. But it is not the busy city and the nature of adventure that defines the character. Rather, the new Original reflects the cultured world of museums, culinary arts, fashion and design. The Diastar is discreet and distinctive, reduced and full of personality at the same time, suitable for everyday wear as well as for the evening. A watch that is to be worn with attitude; for everyday life but not ordinary.

An Anniversary Edition is something special; not because it has to fulfil a special use, but because it is released at a especially exceptional time. That is why it was important for me to handle the history of this watch consciously and to respect the basic ideas of its origin. Nevertheless, I tried to look at many aspects in a different way: For example, the word part Dia stands for the diamond, thus for the hardness of the watch case, and Star in turn refers to the shine of the special material. I wanted to take up these references and interpret not only the diamond but also the past sixty years with the hexagonal cut of the watch glass. The case body is satin-finished to accentuate the shape of the cone-shaped bezel, which, together with the sunburst finish of the dial, creates a magical effect. Instead of a strict day display, there is a graduated scale to indicate the sensed day. To enable the watch to be worn on different occasions and in different situations, a sporty, high-quality Milanaise metal strap was created on the one hand. In addition, the edition comes with a self-developed, elegant, soft fabric strap. The special set is completed with a leather case that comfortably accommodates the watch with its two straps.