Alfredo Häberli Design Development

For the latest edition of Transhelvetica focused on «Argentina», I was privileged to design the accompanying graphics for a poster, postcard, and wine label. These pieces are characterized by a hand-drawn, continuous line that deeply resonates with my childhood memories and my experiences growing up in Argentina. This line represents not just artistic expression but also the profound cultural and personal influences that have shaped me.

This enduring line was inspired by lessons from my grandfather and my uncle, an architect, who introduced me to the art of free and precise line drawing at an early age. These experiences ingrained in me a deep appreciation for the fusion of precision and creativity, which is evident in the design elements I chose for this project.

The artwork titled «Las líneas de mi mano» is a tribute to the rich cultural tapestry of Argentina, interweaving elements from the emotional depth of Tango to the culinary traditions of Asado. It invites viewers on a visual journey through Argentina, encouraging them to explore the layers and meanings embedded in each line.

This design endeavor for Transhelvetica is more than a commission; it is a celebration of my heritage and a testament to the enduring influence of Argentine culture on my work as a designer. Through «Las líneas de mi mano», I aim to convey the intricate blend of history and modernity that characterizes Argentine art and life, making it a journey of discovery for every viewer.