Schön! on page 52, Silvia Aeschbach

«Be the man that you want to be» – this is the motto of the current Zalando campaign, which encourages men to question outdated gender stereotypes, express themselves through their personal style and live their own interpretation of masculinity. Against this backdrop, we travelled through Zurich, where extraordinary men and the city's dynamic culture come together. The photo series shows people who challenge conventional standards with their unique style and embody modern manhood. Creative choices and combinations of clothing and accessories reflect a way of life and individuality.

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Numéro Homme Susanna Koeberle

Häberli’s work embodies a harmonious blend of playful elegance and pragmatic functionality, elevating a mere sketch into a timeless design statement. Yet, beneath this effortless grace lies a relentless dedication to perfection. Häberli, despite his amiable demeanor, is a consummate perfectionist, driven by an unyielding commitment to excellence. His path to prominence began with a transformative sojourn to Milan, where he was captivated by the enchanting world of design. It was there that he resolved to carve his niche in this creative realm, a decision that ultimately led to the establishment of his eponymous studio, Alfredo Häberli Design Development, in 1991. Since then, Häberli has left an indelible mark on the design landscape, crafting a myriad of innovative products, orchestrating captivating interior compositions, and curating thought-provoking exhibitions.

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Espaces Contemporains on page 1, Clara Jannet

Born in Buenos Aires and based in Zurich since the 1980s, Alfredo Häberli is a leading figure in contemporary design. From furniture to lighting, plates to carpets, interior architecture to cars, this designer has worked in every field. He has even written a book, recently published by Scheidegger & Spiess. As its title suggests, Verbal Doodling. 30 years, Questions, Answers is an evocation of his profession and the places that have influenced his vision of design. In particular, he talks about Milan and its trade fair.

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NZZ am Sonnatg Zuza Speckert

The Swiss designer can not only shape, but also write. Long-term goal: a children's book. If only there was time...

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Voices on page 12, Oli Stratford

When Disegno was invited by Pro Helvetia to reflect on contemporary Swiss design, the authors were attracted by the term Complications, which is used in watchmaking and goes beyond mere timekeeping. This term aptly describes their approach to examining Swiss design itself. Although Switzerland's design heritage has long been understood through Max Bill's concept of «Die gute Form» – a philosophy that emphasises the synthesis of form, function, ethics and beauty - the dangers of defining a nation's design culture so narrowly must be recognised. Swiss design is often celebrated as serious, functional and precise, but what about H.R. Giger's nightmarish biomechanical creations for «Alien» or Kueng Caputo's provocative explorations of plagiarism? Rather than making authoritative statements about what is and isn't Swiss design, the publication presents a more nuanced approach. Disegno interviewed 33 people actively involved in the Swiss design scene - designers, academics, curators, educators and manufacturers. Some were born here and still work here, others were born in Switzerland but based abroad, and some have moved here to build their careers. The selection was both deliberate and arbitrary; 33 other voices could have been chosen and still captured an equal perspective on the contemporary Swiss design landscape.

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