Alfredo Häberli Design Development

PS und Kunst für Porsche

May 27th 2024

Mediaunit, Austria

Signature Michaela Veit-Wailzer

The star designer is breaking new ground with his ArtCar. The top Swiss designer reveals what all this has to do with the weight of lightness. Whether watch, chair or car. Alfredo Häberli's credo is clear: to achieve as much as possible with as little as possible, be it through the chosen theme or through the material used, the lines drawn or the surfaces placed. This motto was also the focus when he artistically designed the 356SC for the Porsche Centre Zurich. In doing so, he added an ArtCar to his repertoire and at the same time realised one of his favourite projects. He shares his vision of a driving work of art with us.

Screenshot Website

Monocle on Sunday

April 7th 2024

Monocle, Switzerland

Live from Zurich, Episode 215 Tyler Brûlé

Tyler Brûlé, Eemeli Isoaho, Chandra Kurt and Emma Nelson discuss the biggest stories from the weekend. Plus; a check-in from our Editor-in-Chief, Andrew Tuck, a Nordic roundup with Helsinki Correspondent, Petri Burtsoff, and Alfredo Haberli's new two volume book, «Verbal Doodling / 30 Years, 30 Questions, 30 Answers».

Listen on Soundcloud / Minute 38:00

Kulturplatz

April 3rd 2024

Schweizer Fernsehen, Switzerland

Kulturplatz Eva Wannenmacher

Our relationship with the car is a complicated one: For decades, there were no limits to personal freedom and maximum mobility on the roads. But in times of climate change, everything has to be rethought and cars are increasingly being pushed out of congested cities.

Question for the designer: Why are cars getting bigger and bigger? Swiss-Argentinian Alfredo Häberli likes to drive stylish vehicles from earlier decades, but has primarily made a name for himself as a designer of furniture and crockery. As a child, he often spent time at a motor racing circuit, which is where his deep love of cars comes from. He also lives this out now and again as a designer. A conversation about the beauty of the car and the questionable trend towards ever larger and more bulky vehicles. Also: cities without cars and how the automobile has shaped architecture.

Watch on Vimeo

Friendship & Synergy

December 8th 2023

Alferano, Switzerland

Company Brand Presentation Ramona Gschwend

With this film for Alferano you may dive into a world where friendship and craftsmanship merge in a unique way. You are invited to become part of my creative process and to get an insight into my close relationship with Reto Caprez, the owner of Alferano, for whom I have been working as a designer for a decade and have been friends for even longer. Experience how this partnership has resulted in the breathtaking spaces of Alferano, which combine beauty, timelessness and well thought-out functionality.

Human, Humble, Honest, Heart and Humor

December 4th 2023

Deutscher Designer Club, Germany

DDCast 173 Georg-Christof Bertsch

«What we design designs us back.» This sentence by techno-futurist Jason Silva is the motto of the DDCast. Design influences the way we live together. We cannot carry on as before, or we will fall from crisis to crisis. Creativity is needed! How can we rethink the world with the help of design? Every week, the Deutscher Designer Club brings us strong voices from the worlds of design, science, business, politics. The DDCast, the podcast of the DDC, has been published since 2020 on a weekly basis. Listen here the episonde with Alfredo Häberli.