The Spheres of Life
June 10th 2016
Pro Materia, Belgium
TLmag on page 38, Lise Coirier
Close to Lake Zurich, surrounded by mountains, Alfredo Häberli and I took the scenic route as we explored his designs. We looked at a recent project completed for BMW through a specific lens: the endless loops and routes that connect us to the future. Over the course of our one-hour interview at Häberli’s studio, we talked about his design stories, interwoven with culture, engineering, art and society. When BMW gave Häberli a brief on precision and poetry, he started working on the idea of our living spheres: the absence of straight lines, reality, 3D, motion and social links.
Coverdesign © Studio Alfredo Häberli :-)