PS und Kunst für Porsche
May 27th 2024
Mediaunit Austria
Signature, Michaela Veit-Wailzer
The star designer is breaking new ground with his ArtCar. The top Swiss designer reveals what all this has to do with the weight of lightness. Whether watch, chair or car. Alfredo Häberli's credo is clear: to achieve as much as possible with as little as possible, be it through the chosen theme or through the material used, the lines drawn or the surfaces placed. This motto was also the focus when he artistically designed the 356SC for the Porsche Centre Zurich. In doing so, he added an ArtCar to his repertoire and at the same time realised one of his favourite projects. He shares his vision of a driving work of art with us.