Designer Five
May 9th 2023
H.O.M.E & flair on page 18, Laura Pomer
Observation is the most beautiful form of thinking, Alfredo Häberli once said. For him, it leads to products that are extremely friendly to people: Chairs that are pleasant to sit on, glasses that you can't get enough of, Porsche paintings that almost turn a road racer into something delicate, cheerful-looking furniture. The designs of the Zurich-based product designer are always a little playful. Maybe that has something to do with the fact that it was toys that made him want to become a designer. When he moved to Switzerland from Buenos Aires with his parents in 1977 at the age of 13, he was not allowed to take more with him on the journey than his box of Matchbox cars. Their sleek shapes, he says, prompted him to take up a design profession. His main field of activity today: everyday objects that are anything but everyday, but pleasing in the most positive sense of the word, «nice» and timeless classics.